The blog I chose to analyze is:
http://sethgodin.typepad.com/seths_blog/2013/07/qa-what-works-for-websites-today.html
The author of the blog is Seth Godin, who graduated from Tufts University with a degree in Computer Science and Philosophy. Godin also earned his MBA from Stanford Graduate School of Business. Godin is the author of 11 books, one of his popular books is Permission Marketing. I am providing this information about the author to build his credibility, it is obvious that he is a Marketing and Computer expert.
In the blog post I chose to discuss Godin talks about a design book he wrote, The Big Red Fez. Basically, he is using his blog to promote the book and inform the audience about the content of the book. I like the fact that Godin mentions the thesis of the book in his blog, this summarizes what the book is going to be talking about.
Godin talks about the increasing number of bad sites and he mentions some sites are unnecessary. In my opinion this is true because at least once a day I come across a malfunctioning site. If people were to follow Godin's guidelines while building a website the number of unnecessary websites would decrease.
Ani, Ani, Ani...you said so much with so few words.
ReplyDeleteFirst, the credibility of the author is SO important. And Seth Godin is certainly credible. As an aside: I don't read his blog much anymore, but I have to say it is always entertaining and there is usually a good morsel of useful information.
Second, your blog has to serve a purpose. For Godin, I'm sure its more than promoting his book. It is obvious in each of his posts that he is not only passionate about writing, but specifically writing about marketing. More than anything your blog has to mean something to you, otherwise it cannot mean something to anyone else. Even if it is just writing because you love to write—in this way it serves its purpose as a creative outlet.
Third, relevant content. The internet is vast, but the possibility of the topics you could discuss about it are equally vast.
Hi Ani -
ReplyDeleteI think I would like this blog, also. I never realy thought of authors using blogs to promote their work but that is excellent! Your post was eye-opening to me.
Thanks much!
Suzanne
Thank you guys!
ReplyDeleteI follow Godin's blog and find it very informative and entertaining at the same time.
Ani,
ReplyDeleteI get email from Seth Godin every morning! (I follow his blog and get links - I don't claim to know him!) You are right this his credibility as an expert makes this blog a go to blog for social marketing. Great job!