"Dubai Cares is a philanthropical organization working to improve children's access to quality primary education in developing countries. Launched in September 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, Dubai Cares expresses the UAE's commitment to achieving, by 2015, United Nations Millennium Development Goals (UN MDG) 2 and 3 - namely, to guarantee universal primary education and to promote gender equality, respectively. Dubai Cares is also helping to forge a global partnership for development, as represented by UN MDG 8."
Target audience: general public
Message for the audience: encourage the public to volunteer in projects that will help children to get a better education. By helping for an hour, you're saving a child's future.
The media tools I would use are:
1- Twitter
Twitter is very convenient and it has a limit of 140 characters per tweet. I think that is good because the message will be brief and to the point. It is a great tool for an organization like Dubai Cares because it is free and it has a very high reach. People on the go can access it through their smartphones. It is also possible to post photos on twitter. Also there is the hashtag tool and if enough people hashtag Dubai Cares then it will be trending and that in itself is great publicity.
2- Social Networking Sites (Facebook)
Almost everyone, young or old, is a Facebook user. Different people use it for various purposes. Some use it to stay in touch with friends and family who are far away, others use it to make new friends, still others use it to share information. I think Facebook has a very high reach and the great thing about it is if you post something you want to share with your friends, it appears on their newsfeed and it is hard for them to ignore it. Also, Facebook is very convenient since it is available on smartphones as well and can people on the go can access it. In the case of Dubai Cares, the organization can post about upcoming events and inform the public how to register to become volunteers. Also, they can post pictures of past events and the public will be more interested in attending their future events.
3- Mobile
I think this is one of the most effective tools to share information because:
I) people travel with it and check it regularly
II) there is more than one way of sharing information (Text messaging/whatsapp/BBM/Bluetooth)
III) sharing videos, audios and texts are possible
IV) most of the methods of sharing information is free
V) most people have internet access on their phone, which means they can check their emails, blogs etc...
Dubai Cares can send a simple SMS to its database regarding a project and ask interested people to register as volunteers. It's simple, easy and convenient.
Hi Ani -
ReplyDeleteGood selection on your media choices. In what we have looked at, I think Twitteris the best at getting news and info out to the world. Social networking sites are good also. I prefer my smortphone, as in one device I have the ability to call, text, tweet and also check my social networking sites. Great post you did here. Thanks much!
Suzanne
Ani,
ReplyDeleteThanks so much for your message to all of us. The needs are so great and so many, and I think many people feel overwhelmed and don't realize that even one hour of their time helps change the world: "By helping for an hour, you're saving a child's future."
I like how you tied your three choices to how they can help Dubai Cares, especially for asking people to register as volunteers. What a great way to let people know there is something they can be doing to help.
Hi Ani,
ReplyDeleteGreat job. Dubai Cares sounds like a worthwhile organization. The issue of primary education, especially for girls, is one that is so important. Your message and tools were appropriate for the organization and their goals. Good job!